{"id":5587,"date":"2026-03-25T03:46:00","date_gmt":"2026-03-25T03:46:00","guid":{"rendered":"https:\/\/thelabcareer.com\/107ea6a1-1905-4e85-bfdf-58c4db06355c\/"},"modified":"2026-03-25T03:47:11","modified_gmt":"2026-03-25T03:47:11","slug":"107ea6a1-1905-4e85-bfdf-58c4db06355c","status":"publish","type":"post","link":"https:\/\/thelabcareer.com\/fr\/107ea6a1-1905-4e85-bfdf-58c4db06355c\/","title":{"rendered":"Demand Generation Specialist: Oportunidad en Mercadeo B2B y Tecnolog\u00eda"},"content":{"rendered":"<\/p>\n<\/p>\n<div style=\"background: #ffffff; border-radius: 12px; box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1); width: 100%; max-width: 340px; padding: 25px; transition: transform 0.3s ease-in-out; overflow: visible; display: flex; flex-direction: column; position: relative; border: 1px solid #28a745; margin-top: 70px; margin-bottom: 50px; margin-left: auto; margin-right: auto;\">\n<div style=\"position: absolute; top: -35px; right: 15px; color: #28a745; padding: 5px 10px; border-radius: 6px; font-size: 14px; font-weight: bold; display: flex; align-items: center; z-index: 10;\">Recommand\u00e9 pour toi<\/div>\n<div data-namespace-header=\"\" style=\"\">\n<h3 data-namespace-title=\"\" style=\"color: #333; font-size: 20px; font-weight: bold; text-align: left; margin-right: 50px; min-height: 50px; margin-top: 0px;\">Demand Generation Specialist<\/h3>\n<\/p><\/div>\n<p data-namespace-prompt=\"\" style=\"font-size: 16px; color: #666; margin-bottom: 20px; line-height: 1.5; flex-grow: 1; text-align: left; margin-top: 0px;\">Gestion\u00e1 campa\u00f1as de marketing multicanal, desarroll\u00e1 estrategias B2B avanzadas y sumate a un equipo innovador con desarrollo profesional y uso de tecnolog\u00edas l\u00edderes.<\/p>\n<p>    <a data-namespace-url=\"\" href=\"https:\/\/thelabcareer.com\/fr\/redirect\/?https:\/\/www.tecoloco.com.gt\/1064308\/asistente-de-mercadeo.aspx?utm_campaign=google_jobs_apply&#038;utm_source=google_jobs_apply&#038;utm_medium=organic\" style=\"width: 100%; display: inline-block; color: white; text-decoration: none; border-radius: 6px; font-size: 16px; font-weight: bold; text-align: center; transition: transform 0.3s ease, background 0.3s ease; margin-top: auto;\" data-namespace-id=\"5c0d2565-3ba9-4280-a382-ad2a691e2285\"><br \/>\n        <button style=\"width: 100%; height: 55px; background: #e9e9ed; border: 1px solid black; color: black;\">Postular al empleo<\/button><br \/>\n    <\/a><br \/>\n    <small style=\"margin-top: 10px; color: #777; font-size: 12px; text-align: center; display: block;\">Ser\u00e1s redirigido a otro site web<\/small>\n<\/div>\n<p>El puesto de Demand Generation Specialist representa una gran opci\u00f3n para quienes buscan desarrollarse en marketing B2B, especialmente con enfoque en tecnolog\u00eda y comunicaciones modernas. Se trata de una oportunidad de tiempo completo, donde el candidato ideal debe contar con experiencia de tres a cinco a\u00f1os y estar dispuesto a gestionar campa\u00f1as de alto impacto y analizar resultados constantemente.<\/p>\n<p>En cuanto a las condiciones laborales, el tipo de contrataci\u00f3n es fijo y de jornada completa. La empresa busca perfiles con t\u00edtulo universitario en mercadeo, comunicaciones o campos afines, lo que indica un entorno profesional y exigente. Adem\u00e1s, es un plus importante contar con experiencia apoyando clientes del sector Media &#038; Entertainment o Manufactura, y se requiere dominio avanzado del ingl\u00e9s.<\/p>\n<p>No se menciona informaci\u00f3n expl\u00edcita sobre el rango salarial, pero el enfoque en la experiencia profesional y en herramientas avanzadas como HubSpot, Marketo o Pardot sugiere una compensaci\u00f3n competitiva para el mercado. Los beneficios adicionales incluyen aprendizaje tecnol\u00f3gico y la posibilidad de trabajar con grandes marcas y en proyectos con partners de inteligencia artificial.<\/p>\n<h2>Responsabilit\u00e9s du jour \u00e0 jour<\/h2>\n<p>El rol requiere planificar y ejecutar campa\u00f1as multicanal: email marketing, anuncios pagados, webinars y eventos. El especialista tambi\u00e9n debe crear programas de nurturing para acompa\u00f1ar cada etapa del proceso de compra y analizar datos clave como conversiones y ROI.<\/p>\n<p>Otra tarea central es realizar investigaciones de mercado y colaborar en propuestas de valor y asociaciones estrat\u00e9gicas. Hay un fuerte enfoque en la optimizaci\u00f3n continua, probando creatividades, audiencias y mensajes para aumentar el impacto.<\/p>\n<p>La colaboraci\u00f3n con equipos internos y externos es una constante. Quien aspire a este puesto debe ser resolutivo y estar c\u00f3modo adapt\u00e1ndose a nuevas tecnolog\u00edas. Adem\u00e1s, se requiere experiencia con herramientas ABM y optimizaci\u00f3n de conversiones.<\/p>\n<p>La combinaci\u00f3n de tareas t\u00e9cnicas, anal\u00edticas y creativas ofrece variedad e incentiva el aprendizaje diario, haciendo del puesto una oportunidad completa para quienes disfrutan los retos del marketing digital.<\/p>\n<h2>Ventajas del puesto<\/h2>\n<p>Un pro clave es la oportunidad de aprender y aplicar conocimientos en plataformas l\u00edderes de marketing y an\u00e1lisis. Esto mejora el perfil profesional y aporta larga proyecci\u00f3n de carrera.<\/p>\n<p>Trabajar en un equipo de alto impacto permite crecer con profesionales experimentados y participar en estrategias innovadoras. La diversidad de campa\u00f1as y sectores (medios y manufactura) agrega dinamismo y conocimiento cruzado.<\/p>\n<h2>Puntos menos favorables<\/h2>\n<p>Un reto a considerar es la presi\u00f3n por generar resultados medibles y alcanzar metas de demanda e ingresos. Personas sin experiencia previa en ambientes corporativos podr\u00edan sentirlo exigente.<\/p>\n<p>Otro aspecto a considerar es la curva de aprendizaje tecnol\u00f3gica. Si bien estas herramientas representan ventajas, requieren actualizaci\u00f3n constante y disposici\u00f3n al cambio.<\/p>\n<h2>Veredicto final<\/h2>\n<p>El puesto de Demand Generation Specialist es ideal para quienes buscan crecer en el sector de marketing digital, con desaf\u00edos interesantes y aprendizaje asegurado. Si cumpl\u00eds el perfil, vale la pena aplicar.<\/p>\n<div style=\"background: #ffffff; border-radius: 12px; box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1); width: 100%; max-width: 340px; padding: 25px; transition: transform 0.3s ease-in-out; overflow: visible; display: flex; flex-direction: column; position: relative; border: 1px solid #28a745; margin-top: 70px; margin-bottom: 50px; margin-left: auto; margin-right: auto;\">\n<div style=\"position: absolute; top: -35px; right: 15px; color: #28a745; padding: 5px 10px; border-radius: 6px; font-size: 14px; font-weight: bold; display: flex; align-items: center; z-index: 10;\">Recommand\u00e9 pour toi<\/div>\n<div data-namespace-header=\"\" style=\"\">\n<h3 data-namespace-title=\"\" style=\"color: #333; font-size: 20px; font-weight: bold; text-align: left; margin-right: 50px; min-height: 50px; margin-top: 0px;\">Demand Generation Specialist<\/h3>\n<\/p><\/div>\n<p data-namespace-prompt=\"\" style=\"font-size: 16px; color: #666; margin-bottom: 20px; line-height: 1.5; flex-grow: 1; text-align: left; margin-top: 0px;\">Gestion\u00e1 campa\u00f1as de marketing multicanal, desarroll\u00e1 estrategias B2B avanzadas y sumate a un equipo innovador con desarrollo profesional y uso de tecnolog\u00edas l\u00edderes.<\/p>\n<p>    <a data-namespace-url=\"\" href=\"https:\/\/thelabcareer.com\/fr\/redirect\/?https:\/\/www.tecoloco.com.gt\/1064308\/asistente-de-mercadeo.aspx?utm_campaign=google_jobs_apply&#038;utm_source=google_jobs_apply&#038;utm_medium=organic\" style=\"width: 100%; display: inline-block; color: white; text-decoration: none; border-radius: 6px; font-size: 16px; font-weight: bold; text-align: center; transition: transform 0.3s ease, background 0.3s ease; margin-top: auto;\" data-namespace-id=\"5c0d2565-3ba9-4280-a382-ad2a691e2285\"><br \/>\n        <button style=\"width: 100%; height: 55px; background: #e9e9ed; border: 1px solid black; color: black;\">Postular al empleo<\/button><br \/>\n    <\/a><br \/>\n    <small style=\"margin-top: 10px; color: #777; font-size: 12px; text-align: center; display: block;\">Ser\u00e1s redirigido a otro site web<\/small>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Busc\u00e1s un puesto en marketing digital? Demand Generation Specialist ofrece aprendizaje avanzado, equipo innovador y desarrollo en campa\u00f1as B2B. Postul\u00e1 y mejor\u00e1 tu carrera<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand Generation Specialist: Oportunidad en Mercadeo B2B y Tecnolog\u00eda - The Lab Career<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelabcareer.com\/fr\/107ea6a1-1905-4e85-bfdf-58c4db06355c\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Generation Specialist: Oportunidad en Mercadeo B2B y Tecnolog\u00eda - The Lab Career\" \/>\n<meta property=\"og:description\" content=\"Busc\u00e1s un puesto en marketing digital? 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